Curriculum



MBA Curriculum

 

Access the  curriculum here.



The Guanghua MBA program is taught through required core modules that provide a well-balanced general management education, and elective courses which enable students to tailor their education to their specific interests. Most core modules are taken in the first year, while the second year is structured to allow students to undertake internships and other professional projects alongside academic study.

To better equip our students with the knowledge and skills to tackle complex problems in today's rapidly changing economy, our curriculum is based on the MBA+ strategic concept in which we aim to provide a China-centric approach to help our students understand the essence of doing business in China - from the economy to consumer behavior to culture.

Under our MBA+ curriculum, we provide an interdisciplinary approach to teaching and research that emphasizes on four key aspects to offer our students the tools to understanding China. Doing business in China is more than just management skills, and our curriculum reflects our mission to transform students into global leaders with a specialty in China business. 

Our specialist China-focused courses, many of which are in collaboration with top universities and companies alike, provides a greater depth to understanding the historical, economical and political contexts behind the development of modern China. Moreover, our industry-specific disciplines and insights, broader course options in arts and humanities subjects, as well as real-life consulting experience all seek to highlight comprehensively of the social and cultural practices to dealing with China. 

Industry-specific Approach:

- Healthcare
- Social Enterprise Management
- Internet Economics
- Innovation and Entrepreneurship
- Culture

Specialist China-focused Courses:

- China's Financial System (joint-course with Stanford Graduate School of Business)
- Marketing in Emerging Economies: Understanding and Marketing to Chinese Consumers (joint-course with the Wharton School of the University of Pennsylvania)
- Tax Planning and Tax Accounting (with Ernst & Young)
- Emerging Topics in Chinese Strategy (with McKinsey & Company)
- China in the World Economy (Peking University Stanford Centre)
- Foreign Entrepreneurship in China
- Managing the MNC's in China
- Doing Business in China
- Luxury Brand Management
- Legends in Investing (with Professor Jeffrey Towson)
- Leadership Behaviors in Chinese Organizations
- Real Estate Investment and Development


Integrated Practicum Project:

- Engage in a real-life consulting project for an external client (either local or international business)
- Gain practical insights in China business and dealing with Chinese professionals
- Opportunity to expand your China network

Arts & Humanities

- Peking University is ranked No.1 among Asian universities in arts and humanities subjects in 2017 by QS World University Rankings
- Elective courses ranging from modern languages and linguistics to geography and performing arts available


 


We offer an optional pre-course to prepare admitted students for the semester ahead. This pre-course serves to reintroduce students to a number of key subjects including statistics, accounting, economics, business fundamentals, and Chinese language.

 


Taken primarily in the first year of the program, core modules provide our students with a well-balanced general management education in subjects such as managerial economics, marketing management, corporate finance, strategic management, organizational behavior, operations management, and more. A total of 31 credits must be accrued through core modules.
 


This required component is an experiential learning experience that provides students with an opportunity to undertake a real life consulting project for an external client. Students have the chance to apply their knowledge to a real business problem while gaining practical insight into China’s business landscape. Our students often take advantage of this project to expand their professional network in China. 
 


We offer over 30 different elective courses covering a wide range of topics. From these, our MBA students tailor their education to their personal interests by accruing 14 credits. Most electives take place in the third semester, allowing our students the opportunity to secure employment whilst writing their thesis during the fourth and final semester. Those students with the requisite level of fluency in Chinese can also choose to attend Chinese language MBA electives.