Curriculum

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    PROGRAM DATES IN 2018  
              • Open Program I (May 13-26, 2018)
              • Open Program II (June 10-23, 2018)

    Course Description:


    This course gives an overview of doing business in China, including an introduction to the Chinese economy, history and culture. Lectures and seminars on a wide range of topics allow the students to: 

    • Understand the driving force of China's economic growth phenomenon over the last 40 years and the future
    • Understand the Belt and Road Initiative
    • Appreciate the uniqueness of the Chinese market, organizations, and social structure 
    • Learn how firms conduct marketing, branding, human resource and strategic management in China 
    • Identify business opportunities in China.

    The course includes lectures, case studies, guest lectures, company visits, projects and cultural events.

    Highlights:  

    • High quality faculty and well-designed program structure of lectures, company visit and cultural activities
    • Guest lecturers add a practical perspective on diverse topics
    • Case discussion and debates to engage student participation 
    • Interaction with local students gives a chance to get a broad picture of China
    • Basic Mandarin course helps students to navigate during their stay in Beijing 
    • Expand the understanding of the rich history and splendid culture
    • Beijing, as the host city of the 2008 summer Olympics, is an extremely exciting and vibrant city to be in.

    Course Requirements: 

    • Attendance to all lectures, presentations and site visits in Beijing during the academic program
    • Active participation in class debates and cases
    • Complete assignments

    Grading:


    Participation will count 25% of the final grade. Each participant will be assigned in a group and each group will need to complete a task during the two weeks and give a 15-minute presentation at the final session. This part will count 75% of the final grade. Guanghua professors will grade the group presentations.

    Course Materials: 


    Materials will consist of articles and case studies which will be provided to students either in advance of the course start date or upon arrival as deemed necessary by the faculty. Soft copies of teaching materials are not allowed to release due to copyright issues but every participant shall get a hard copy of all materials. 

    Topics：

    Courses will be selected from the following topics:

    • China: The Country and the People
    • China Market, Chinese Consumers, and Personalized Marketing
    • Economic Development, Government, and Business Environment
    • Capital Market and Corporate Behaviors in China
    • Understanding Chinese Consumers
    • Marketing to the Chinese Consumer
    • Survey of Chinese History and Culture
    • Understanding China’s Economic Miracle and Macroeconomic Environment for Foreign Business
    • Financial Market and Financing in China
    • China’s New Entrepreneurship
    • Leadership in Chinese Business Firm