International Summer Program: Doing Business in China (DBIC)

Welcome to Peking University, Guanghua School of Management!
The Doing Business in China (DBIC) program is a one to two-week program that gives students an overview of doing business in China through:
• Academic Modules;
• Company Visits
• Culture Tours
This three-tier approach ensures that students gain a general grasp of the Chinese economy, business, and history and culture. Further, DBIC program participants have a unique opportunity to engage with peers from top-tier universities around the world.

ACADEMIC MODULES

Modules cover China-specific topics, including:
• Drivers of China’s economic growth
• China phenomenon over the last 30 years and the future
• Uniqueness of the Chinese market, organizations, and social structure 
• Marketing, branding, human resource, and strategic management in China 
• How to identify business opportunities in China

 


COMPANY VISITS

The DBIC program has a number of partnerships with top domestic and multi-national firms. During company visits, students not only learn the unique challenges facing firms in China, but are also able to engage in open dialogue with China’s top senior managers. Thus, enhancing knowledge gained through modules with real, business practices. Some companies visited in previous DBIC programs, include:
  • Beijing Hyundai
  • Coca-Cola
  • Industrial and Commercial Bank of  China (ICBC)
  • Baidu, Inc.
  • Sina Corp
  • GOME Electrical Appliances Holding Limited
  • Inner Mongolia Yili Industrial Group Co. Ltd.



CULTURAL TOURS

Located in the heart of China, Beijing is home to China’s most famous historical sites and is a place rich in culture. During the DBIC program, we provide students with unforgettable cultural tours to destinations, such as:
  • Chinese Acrobatics
  • Forbidden City
  • Great Wall
  • Hutongs
  • Peking Duck
  • Peking Opera
  • Summer Palace
  • Tian’anmen Square



PARTNER INSTITUTIONS

The DBIC program has a number of world-renowned partner institutions, including:
  • Duke University, Fuqua School of Business
  • ESADE Business School
  • New York University, Stern School of Business
  • Northwestern University, Kellogg School of Management
  • University of British Columbia, Sauder School of Business
  • University of Chicago, Booth School of Business
  • Warwick School of Business
The DBIC program offers two types of programs:
  • Open enrolment programs to business students attending partner and non-partner institutions
  • Customized programs offered in conjunction with partner institutions





http://english.gsm.pku.edu.cn/resource/uploadfiles/docs/20160425/201604250136544589.pdf


http://english.gsm.pku.edu.cn/resource/uploadfiles/docs/20160425/201604250139083715.pdf